House of Reclamation (HoR) offers transformative retreats and local support communities, empowering women on a journey of self-discovery. However, their existing "soft wellness" branding didn't reflect the impactful, honest approach that set them apart. The task was to create a powerful new brand identity for HoR, establishing "Retreat to Reclaim" as a sub-brand.

I led the shift creatively from a “soft” wellness brand to the core identity of HoR, emphasizing radical honesty,
self-responsibility, and transformative experiences.”Retreat to Reclaim" was seamlessly integrated as a sub-brand within the overarching House of Reclamation identity.

I designed a new logo for House of Reclamation that visually captured the brand's strength and transformation focus. A comprehensive visual ecosystem was established for the website and social media, ensuring brand consistency and a powerful user experience.

The new House of Reclamation brand identity clearly communicates the company's unique value proposition, attracting women seeking a deeper, more impactful path to self-discovery. The brand now visually reflects the transformative experiences and radical approach that differentiate HoR from its competitors.