I redesigned the Nina Berenato logo, creating a clean and contemporary aesthetic that resonated with the brand's growth and modern sensibilities. I aligned the brand system, including fonts, colors, and visual elements, with the new logo to ensure a unified and cohesive brand image across all touchpoints. The updated brand system was crafted to embody the brand's core values of female empowerment, beauty, and strength.

A world where fossils and fire exists, the logotype was inspired by the organic shapes found in nature specifically fossils and the fire that breathes life into jewelry making. The logotype was created with taking on an organic approach to forming the letters resulting in hand drawn letters. The sun rays was a nod to fire, community, confidence, and joy emitting from the heart of the NB brand.

At its core, the Nina Berenato logo is a nod to fossils and the process of jewelry making. The logo is bold, modern, and imperfectly perfect, with supporting sun rays as a personal touch to those who embody the positive, empowering jewelry attitude.

The redesigned logo and brand system elevated Nina Berenato Jewelry's visual identity, better reflecting the high-quality craftsmanship and empowering message behind the brand. This visually cohesive approach streamlined communication across social media, graphics, marketing campaigns, and digital platforms.